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coffee gourmet premium Guide
coffee gourmet premium
Niche food boost for rural areas
Consumers in the UK are spending more than ever on speciality food and drink, a new report suggests. The report, Masstige and Super Premium Consumers, from Datamonitor, shows that people in the UK spend an average of £56 on goods like gourmet coffee, handmade chocolates and organic food. Speciality food is defined as high quality items that have 'individual, different, country or gourmet food characteristics and are not mass produced'. Brits are now the second largest consumers of speciality food and drink in Europe after the French - fantastic news for Welsh food producers, who for years have been carving out their role in niche food markets. The most successful decided early on that they could not compete on the commodity goods market and have instead concentrated on producing high quality goods and investing in clever branding to make their goods more desirable.
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